Friday’s drop of OUT40’s Music Video Week is Jase Kevion’s “Gritty.”
“Gritty,” is Kevion’s first single from his recent album, The Gritty Way. Directed by Verse Vision Shoot, the video is anything but that. The visual is clear and crisp, and the effects are trippy and distinct. The alternating angles keep viewers on the edge of their seats as the frames are excitingly unpredictable as they unfold. The video opens with an overview of Frederick and Jase with his boys on 40 that is a raw and real representation of everyday life. Featuring Rocease, the track breaks down Jase’s current mindset and values. He mentions the grind, his focus on success and wealth, his distrust in others that results in his own independence.
Consider this the promo track to the Gritty Boy Collection, as everyone is seen rocking GBC gear in the video, and the various plugs throughout. Jase Kevion is bold, self-assured, and most importantly, gritty. Press play.
Purchase The Gritty Way here.
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